In the past week it was noticed one such app soar to the top rankings within the app store as the most downloaded app. ‘ SARAHAH ’ (honesty/candour) – by Saudi Arabia developer ZainAlabdin Tawfiq has become popular with US teenagers and has been gaining popularity with users in other countires such as the UK and Ireland. Sarahah is application for Android and iPhone that allow you to receive honest anonymous feedback for about yourself. The app became popular rather, went viral only for two reasons: One, because it is very simple to use. But the big reason why Sarahah app is popular is because it panders to the narcissist within us. The key idea behind designing the app is to allow people send creative messages to each other. But that’s not what has been happening, instead people are or rather mostly using the application as a means of cyber bulling and trolling other while keeping their identity a secret. The application has raised concerns among parents and t...